Best Affiliate Tracking Software to Manage and Track Affiliate Programs (2025)

By James Sayar .Updated on September 10, 2025

When planning your marketing strategy, you probably think about social media, paid ads, and email campaigns. But if you’re not using affiliate marketing software, you could be missing out on one of the easiest and most cost-effective ways to grow your business.

Affiliate marketing lets you tap into the audiences of bloggers, influencers, and publishers who promote your products in exchange for a commission.

They get a commission for each sale, and you get a steady stream of new customers without the upfront costs of traditional advertising.

And it’s booming. Affiliate marketing now drives 16% of online sales in the US, with brands across industries using it to scale revenue without blowing their marketing budget.

But here’s the catch: managing an affiliate program manually can be difficult. Tracking links, calculating commissions, and paying affiliates on time takes serious effort unless you have the right affiliate marketing software.

What is affiliate marketing software?

Affiliate marketing software (or affiliate management software) is a tool brands use to support their affiliate marketing programs and streamline operations.

Depending on the software, it can track sale referral methods (such as coupon codes or affiliate links), earnings by affiliate marketer, commission rates, and payments.

You can also use it to market to, recruit, and manage affiliates.

To create your own affiliate marketing program, you need a tool to generate custom links, track commissions, and pay affiliates. Using affiliate management software can free up time to spend on higher-impact tasks.

7 Best Affiliate Marketing Software in 2025

1. Rewardful

Rewardful is an all-in-one affiliate management software designed specifically for SaaS companies. It integrates seamlessly with Stripe and Paddle to track referrals, discounts, and commissions. Rewardful is praised for its simplicity and deep integration with payment platforms.

Some of Rewardful’s features include:

Comprehensive tracking: Monitor free trials, upgrades, downgrades, cancellations, prorated changes, and refunds to ensure accurate commission calculations.

Two-way Stripe sync: View and manage affiliate data directly from your Stripe dashboard, offering the deepest integration available.

Customizable affiliate portal: Provide affiliates with their own branded dashboard to generate referral links and track their performance.

Fraud detection: Automatically identify and deactivate suspected self-referrals to maintain program integrity.

Pricing: Starts at $49 per month for the Starter plan, with a Growth plan at $99 per month and custom Enterprise plans starting at $149 per month. All plans come with a 14-day free trial.

2. Post Affiliate Pro

Post Affiliate Pro is an affiliate marketing platform that handles every aspect of your program—from inviting influencers to join to monitoring results and sending commission payouts.

Ecommerce brands use Post Affiliate Pro for:

Site replication: Create custom landing pages for each affiliate’s audience. It’s easier to influence a sale if someone a new customer knows, likes, and trusts is visible on the product page.

Top URL reporting: Exclude all non-affiliate sales to find your top-performing products. Share this information with your affiliates, especially new ones—they might find it easier to earn their first commission by promoting bestsellers. 

Advanced payment integrations: Many affiliate programs only allow brands to pay commissions via PayPal. Post Affiliate Pro integrates with tools like ReCharge, WorldPay, and Stripe to pay affiliates through their preferred method.

Pricing: From $129 per month. Free trial available.

3. UpPromote

With 120K+ customers UpPromote is the most popular affiliate app available for Shopify and there is good reason for it as it is a very good option and the app that we liked the most for a number of reasons:

  • It is easy to use – managing your affiliate programs and partners is really easy to do and it can all be done through your Shopify dashboard

  • It comes with a good selection of features – even the free plan includes unlimited affiliates, fraud protection, tracking by link/coupon and a live chat option so your affiliates can contact you

  • Professional dashboard for partners – the dashboard for your affiliate partners is well designed and looks really professional, which gives a good impression for your partners

  • PayPal Integration – on the professional plan, you can integrate PayPal and set up auto-payments, meaning you don’t have to manually process payments

  • Auto-tier Commissions – allows you to create tiers for your programs and affiliates are automatically moved to the appropriate tier

  • Custom Dashboard URL – set a custom URL for the affiliate dashboard so it can be branded to your business/store

  • Integrations with Popular Email Marketing Platforms – sync your affiliates with your favorite email platforms (all plans include email but it is sent through UpPromote)

Pricing: From $29 per month. Free trial and Free plan available.

4. Trackdesk

Trackdesk is a comprehensive affiliate tracking software designed for businesses of all sizes, from startups to established companies. It offers a user-friendly interface and powerful features to manage and optimize affiliate programs effectively. Trackdesk's primary focus is on providing real-time analytics, seamless integrations, and automated processes to streamline affiliate marketing efforts.

Trackdesk's features include:

Real-time analytics and tracking: Provides instant insights into sales, clicks, and other metrics, allowing for immediate campaign adjustments.

Integration capabilities: Seamlessly connects with popular platforms like Shopify, WooCommerce, and Zapier, as well as payment processors like Stripe and PayPal.

Customization options: Offers flexible commission structures, branded affiliate pages, and personalized reports to align with specific business needs.

Affiliate management tools: Simplifies the process of adding, managing, and paying affiliates through a centralized dashboard.

Localization support: Accommodates multiple languages and currencies, facilitating global affiliate partnerships.

Pricing: Free plan with basic integrations. For a more comprehensive plan, prices start at $67 a month. There’s a 14-day free trial available on all plans.

5. Tapfiliate

Tapfiliate is an affiliate tracking software that integrates with Shopify. Ecommerce brands use this tool to track commissions earned by referring customers, affiliates, or influencers they’re partnering with. 

Some of Tapfiliate’s most popular features include: 

Brand asset manager: Make it easier for affiliates to promote products with pre-made brand assets. Upload logos, social media templates, and HTML banners so any marketing they do on behalf of your business stays on brand.

Top affiliate bonuses: Reward top affiliates by issuing bonuses once they reach a certain number of referred customers. 

Multi-language support: Looking to expand your audience and reach international customers? Lean on affiliates with audiences in those regions. Tapfiliate supports six languages, including French, Spanish, and German.

Pricing: From $89 per month. Free 14-day trial available.

6. Tolt

Tolt is an affiliate tracking software designed for SaaS Startup companies.Tolt is an affiliate marketing tool that helps you manage partners from one dashboard. It integrates with your Shopify store or other platform, tracking sales on your website and connecting them to the affiliate that directed the traffic. Track affiliate sales by email, SKU, coupon code, link, and more.

Some of Tolt’s most popular features include: 

  • Easy Tracking: Tolt shows all your affiliate sales in one spot. No more digging through different websites. You see exactly how much you’re earning.

  • Simple Setup: You don’t need to be a tech expert. Tolt is designed for everyone; setting up your campaigns is quick and painless.

  • Real-Time Data: Watch your earnings grow live. Tolt updates your stats as sales happen. You always know where you stand.

  • Commission Management: Tolt helps you manage all your commissions. It tracks payments and ensures you get paid correctly.

  • Integration with Platforms: Tolt works with many popular platforms. This makes it easy to connect your existing tools and websites.

Pricing: From $49per month. 14 Free trial available.

7. Partnero (Best Choice)

Simply put, Partnero allows you to easily create, manage and track affiliate marketing, referral and newsletter referral programs.

It aims to provide everything you need in one platform to build sustainable partnerships that drive revenue growth for your business.

Here is a brief overview of how Partnero ties everything together into their platform:

  • Easily build customized referral, affiliate or newsletter referral programs aligned to your business goals

  • Partners access white-labeled portals to manage promotions, track stats, earnings etc.

  • Automated reward promises, coupons or gift cards help incentivize your partners

  • Integrations enable automatic scheduled payouts to partners

  • Data and analytics provide real-time insights into your programs’ performance

Overall, Partnero consolidates all the moving parts of managing partnerships into one centralized dashboard.

Pricing: From $59per month. 30 days Free trial available.

Final Thoughts

Choosing the right affiliate software depends less on which platform has the most features and more on how well it fits your business model.

If you’re running a SaaS product with recurring billing, tools like Partnero or Rewardful or Tolt stand out for their Stripe integrations and ease of setup.

For Shopify and e-commerce brands, UpPromote offers a smooth, store-friendly experience. If your goal is to scale a large, multi-tier affiliate program, then Tapfiliate, Trackdesk, or Post Affiliate Pro bring the advanced tracking and customization you’ll need.

Meanwhile, Partnero offers a flexible, all-in-one solution that blends referrals and affiliates in a clean, branded portal.

Ultimately, the “best” platform comes down to your growth stage, tech stack, and how much control you need over affiliate tracking and payouts.

Start with the tool that matches your immediate needs, and be ready to scale into a more robust platform as your program grows.

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